How AI credits work, what uses the most, and how to make your monthly allowance go further.
Your Friday Force plan includes a monthly allowance of AI credits. Every time one of your AI teammates does work for you, that work draws from your credits. That includes Elena planning a campaign, Jasmine writing a post, Priya building your brand kit, Omar shaping a strategy, Luis spotting trends and Daniel reading your analytics.
Not every action draws the same amount. Some actions cost a fixed amount each time, such as generating an image. Others depend on how much work the AI actually does. A quick question uses far less than a long, research-heavy conversation. A five-post campaign uses far less than a multi-channel campaign full of images and video.
A few things are always true:
You can see your balance any time on the Billing page or in your profile menu.
Video is by far the heaviest action, followed by large campaigns and images. Text is generally light.
| Action | Relative usage | What makes it go up |
|---|---|---|
| Generating a video | Very high | Number of clips in the video, and each regeneration |
| Launching a campaign | Low to very high | Number of posts, blogs, images, carousels and videos the campaign creates |
| Generating a carousel | High | Each slide is its own image |
| Generating or editing an image | Medium | Each new image and each edit counts separately |
| Chatting with an AI teammate | Low to medium per message | Long, research-heavy or multi-step requests |
| Writing a blog post | Low to medium | Length and depth of the article |
| Uploading and processing a document | Low to medium | Length of the document and number of documents |
| Company research and Google Ads runs | Low to medium | Web research the AI performs |
| Writing or regenerating a social post | Low | Each regeneration is a new post |
| Strategy, audience and analytics insights | Low | Amount of data the AI reviews |
| Prompt helpers (enhance, shorten, suggest) | Very low | — |
This table compares actions with each other. It is a guide to relative usage, not exact amounts.
Video uses more credits than anything else in Friday Force. A single short video uses more than many images combined. A multi-clip video project multiplies that by the number of clips. Every regeneration of a video counts in full, so a few retries can add up quickly.
A campaign's usage is the sum of everything it creates. Five text posts on one channel is a light campaign. Twenty posts across several channels, each with an image, plus blogs, carousels and videos, is a heavy one.
Each channel's post counts as its own item, and media inside the campaign counts the same as media you create on its own. Before a campaign launches, Friday Force checks that you have enough credits to finish it.
Every image you generate counts once, and every edit counts as a new image. A carousel counts each slide as its own image, so a five-slide carousel uses about five times as much as a single image.
Blog cover images, infographics and brand kit moodboard images count the same way. Automatic quality checks and retries that Friday Force runs on an image don't cost you anything extra.
Each message you send to an AI teammate is charged on its own. Its cost depends on how much the AI reads and writes to answer it. That includes recent conversation history, your brand and campaign context, any documents you've attached, and any web research it does. A message deep into a long conversation, or one that asks for research, uses more than a fresh, simple question.
Two things keep chats predictable. The AI only re-reads a limited window of recent messages, not your whole history. And each message has a fixed ceiling, so no single reply can run away with your balance. The biggest factor in chat usage is the number of messages, so many small back-and-forth corrections add up faster than one clear request.
When you upload a document, Friday Force uses AI to read it and write a summary your AI teammates can work from. That processing uses credits. Longer documents take more reading, so they use more than short ones, and every upload is processed separately. Files can be up to 20 MB. If processing fails, you aren't charged.
Documents also affect usage after the upload. Their summaries become part of what the AI reads when it works on that campaign, strategy or audience. Many large or loosely related documents mean more reading on every later message and generation in that space.
These actions never draw from your credits:
When your credits reach zero, new AI actions pause until your plan renews or you add credits. Nothing you've already created is affected. Your posts, campaigns, scheduled content and analytics all stay in place, and scheduled posts still publish.
To keep working before your plan renews, you can:
Does a longer conversation cost more? Each message costs a little more as a conversation grows, because the AI re-reads recent history. Each message is capped, though. The number of messages matters more than the length of the conversation.
Does uploading a large file use a lot of credits? Processing a document uses credits, and longer documents use more. The document's summary also adds some reading to later AI work in that space.
Am I charged if a generation fails? No. Only successful work counts.
Am I charged when Friday Force retries an image automatically? No. Automatic retries and quality checks are included. Edits and regenerations you request do count.
Do unused credits roll over? Plan credits reset each billing period and don't roll over. Credits you buy separately never expire.
Why did one campaign use much more than another? Campaign usage depends on what the campaign creates. Video, carousels and images make the biggest difference, followed by the number of posts and blogs.